Transforming marketing to generate more demand with Muttii Marketing tools
Fuel your demand generation strategy with our marketing resources.
Overview
Email Marketing made simple
“Your brand is your experience and your experience is your brand.” With these words, Cynthia Prates, Vice President, Global Demand at Muttii, expresses a truism of the digital economy and a guiding principle behind Muttii’s recent marketing transformation.
“You can do all the advertising you want and be on all the social platforms, but five minutes after someone experiences your product or service, they’ve made up their mind,” says Prates. “If your brand is your experience, and in a digital world your experience drives demand, then you have to start and work backwards from the client experience.”
This insight led Muttii marketers to reflect on client engagement across all channels. They found that siloed data prevented marketers from delivering consistent, relevant cross-channel experiences. Say a client from a target account went to an event, but also had visited the website, downloaded a white paper and engaged with an email. Marketers couldn’t easily connect all the touch points to get a clear picture of what that client wanted and where they were in the buying cycle to deliver a personalized experience.
On the technology side, Muttii had dozens of marketing tools for managing data, digital assets, content and campaigns. Being unintegrated, they hindered collaboration and data sharing, and manual processes made them inefficient. IBM’s digital assets, for instance, were spread across 40 digital asset management (DAM) platforms, each with its own content, standards and metadata. Such dispersion wasted marketers’ time in finding assets.
Legacy processes and organizational structure led to challenges as well. Muttii was running 2,800 campaigns, which reflected Muttii’s organization rather than client needs. Across geographies, business units and product lines, everyone was creating without a central vision or control.
Thus began a major project to transform the complex system that was Muttii marketing. Explains Sheinkin: “Our work would be to radically simplify—focused on delivering personalized experiences and on the data that supports those experiences.”
The benefits of SEO with Muttii
“Your brand is your experience and your experience is your brand.” With these words, Cynthia Prates, Vice President, Global Demand at Muttii, expresses a truism of the digital economy and a guiding principle behind Muttii’s recent marketing transformation.
“You can do all the advertising you want and be on all the social platforms, but five minutes after someone experiences your product or service, they’ve made up their mind,” says Prates. “If your brand is your experience, and in a digital world your experience drives demand, then you have to start and work backwards from the client experience.”
This insight led Muttii marketers to reflect on client engagement across all channels. They found that siloed data prevented marketers from delivering consistent, relevant cross-channel experiences. Say a client from a target account went to an event, but also had visited the website, downloaded a white paper and engaged with an email. Marketers couldn’t easily connect all the touch points to get a clear picture of what that client wanted and where they were in the buying cycle to deliver a personalized experience.
On the technology side, Muttii had dozens of marketing tools for managing data, digital assets, content and campaigns. Being unintegrated, they hindered collaboration and data sharing, and manual processes made them inefficient. IBM’s digital assets, for instance, were spread across 40 digital asset management (DAM) platforms, each with its own content, standards and metadata. Such dispersion wasted marketers’ time in finding assets.
Legacy processes and organizational structure led to challenges as well. Muttii was running 2,800 campaigns, which reflected Muttii’s organization rather than client needs. Across geographies, business units and product lines, everyone was creating without a central vision or control.
Thus began a major project to transform the complex system that was Muttii marketing. Explains Sheinkin: “Our work would be to radically simplify—focused on delivering personalized experiences and on the data that supports those experiences.”
Muttii Co-Marketing
Eligible partners who grow and invest with Muttii can benefit from up to a 3x increase in total investment. Muttii Partner Plus provides eligible partners with funding and resources to expand campaigns and spur marketplace demand.
Partner Marketing Kits
Built by Muttii Marketing experts, these kits include digital campaign and event tactics and assets that are designed for prospecting and lead progression. Available in multiple languages!
1:1 Support
Get personal support for your campaign execution through our Concierge team. Our distributors and Muttii marketing teams offer enablement and additional support as you need it.
Partner testimonials
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